A long time ago I wrote an enterprise automation platform that abstracted things into a business-minded DSL like your example above. Wired together with XML. Allowed a tools team to define new DSL and tests to be composed more simply by intent. Workflow would look something like

    createUser
    logIn
    addCreditCard
    addItemToCart
    checkoutItem

Was pretty powerful, but ended up being used more as a CD platform for testing and less like automated regression testing.