I suppose in the sense that they are both celebrating greatness, they are similar, but Nike's ads were generally about celebrating great athletes and they filmed them performing while they were still in their prime for the express purpose of making an advertisement and paid them tons of money to do so. The Think Different campaign used historical figures and archival footage. As far as the style and format, montage is as old as Eisenstein, so in that sense, practically everything after him is "quite derivative."