One of the elements that made the TV ad so effective (and is common today with premier brands such as Nike) - was that the actual Apple Logo only appeared for a few brief seconds at the very end of the commercial.
It's a fine line between setting the mood, and not being crass - (for the opposite, see "GoDaddy") but hopefully not being so subtle nobody can figure out what the ad was for.
Yes, it's a very effective ad. I spent every moment after the first five seconds trying to figure out what it was an ad for, and in that last logo reveal it all made perfect sense.
It's a fine line between setting the mood, and not being crass - (for the opposite, see "GoDaddy") but hopefully not being so subtle nobody can figure out what the ad was for.