Google's ad network is pretty ubiquitous since it spans almost all the known web. Facebook is pretty big too but relies mostly on its own platform (FB, Inst etc.). For sure Google is affected, but I imagine the impact is less.
Also one thing that shouldn't be missed: Google controls Android, the most popular mobile OS in the world (except US maybe) so it wasn't affected as strongly by Apple's clampdown.
The lesson to Zuck is clear: he absolutely needs to own the next digital platform, and in his mind its the metaverse so he's going all in. I question the decisions he makes but the reasoning seems pretty solid at least (unlike a certain Electric Car maker)
Also one thing that shouldn't be missed: Google controls Android, the most popular mobile OS in the world (except US maybe) so it wasn't affected as strongly by Apple's clampdown.
The lesson to Zuck is clear: he absolutely needs to own the next digital platform, and in his mind its the metaverse so he's going all in. I question the decisions he makes but the reasoning seems pretty solid at least (unlike a certain Electric Car maker)