It seems like this is a hop-and-a-skip away from being in competition with ZeroCater, another YC company. Once you're having people easily creating group meals and juggling dietary restrictions, it's a pretty natural evolution to just offer that exact same service to office managers.
It's not surprising to see YC companies end up competing, given how many there are and how prone startups are to pivoting. But I do wonder how being part of the YC network affects strategic decisions like entering a market where a fellow YC startup is already playing.
I wonder how scalable these services are. Currently ZeroCater is in the Bay Area, and GrubWithUs is in Chicago. They might get around to competing eventually but I'm not sure if it will ever be a serious problem.
What a cool service! I used to run a business that helped groups of people order customised clothing. The organisers of such groups absolutely loved the system because it handled all the ordering, payments and customisation-requests for them.
I really hope you guys are able to scale internationally. This would be huge for Londoners. Best of luck!
It's not surprising to see YC companies end up competing, given how many there are and how prone startups are to pivoting. But I do wonder how being part of the YC network affects strategic decisions like entering a market where a fellow YC startup is already playing.