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This. Advertising is a fair idea in principle. When you make a new company that truly revolutionizes a product or service, people won't magically find out about it overnight. Word of mouth takes time. As a customer, I don't want to wait years for a good product to get memed before I find out about it. I want to know right away! But the ads are never for revolutionary products that just came out, that I would love to buy. They're always for crap I would never pay for in a million years.

I know there's all the studies about mere exposure effect and what not. Yaawn. It seems like the dominant paradigm by far is that no matter how shitty your product, no matter how much you hate your customers (and vice versa), you can just nag them into buying it with enough saturation marketing. I don't get how people just accept this uncritically as a law of nature.

Why can't the ads be for quality stuff that people actually care about? Everyone's so obsessed with tracking every aspect of my life, so how come they just show the same slot app ad to every single person regardless, even if I've never shown interest in anything similar in a million years?

I remember back in the 90s-ternet, I would get lots of relevant ads for products, sites relevant to me. I loved looking at and clicking at ads, since they made me discover companies that I enjoyed for years after. I don't think they did any of this modern analytics stuff, they probably just had some guy with a good intuitive understanding of a site's userbase and what they care about go on his gut feeling. Maybe we should go back.




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