Because it's kind of odd for someone who makes such a big deal about high performing engineering orgs to hire his non-technical buddies into top tier engineering roles?
Why not hire them into "Chief of Staff" or "Chief of Fuck You Parag" roles?
Do you seriously think that these two advisors he brought in for a weekend are now their top engineers?
They both have plenty of experience running tech companies and are advising on structuring the team…
I know everyone’s trying to jump on the hate bandwagon but this is a stretch.
I don't work at Twitter, so I don't really care what they call themselves. That being said, at every company I've ever worked at the people who have responsibilities like "running tech companies and [...] advising on strutting the team" usually have manager, director, or VP titles. It is a little odd to give a staff software engineer title to someone who isn't able to write code.
Like I said though, I have no horse in this race, so whatever ¯\_(ツ)_/¯
Well, no, because if I thought that was the case then it wouldn't be silly that they have a top engineering title. I'm saying that it is silly. I agree this is a bottom-of-the-list issue, but it does strike me as weird even for Elon.
Why not hire them into "Chief of Staff" or "Chief of Fuck You Parag" roles?