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I really enjoyed reading Build by Tony Fadell. It's about building startups, but the stories embedded throughout the book really makes it. He speaks about pouring his heart into little details highlighting his experience designing the iPod, iPhone, and Nest. Lot of inspirational motivation balanced with practical examples and reality checks.

One of my favorite examples of a seemingly tiny, yet delightful experience was a tool delivered with each Nest thermostat. It was a beautifully crafted screwdriver with multiple magnetic heads (https://i.imgur.com/zgZRnS1.png). Why? To make it easier to install the thermostat without having to drag out the process to go look for a tool. But it doesn't just stop there. Even years down the line if someone were to open their tool drawer, they could have a delightful run-in with their Nest tool once again, which can help them with something else! Small details, but apparently it was an iconic memento for the company.




Why did they need that screwdriver?


For self-installing the thermostat. Previously, pretty much all thermostats had to be installed by a technician, they made it so you could replace your old one yourself.




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