I wouldn't be the target market for this, however more power to them. I understand that to an extent we should never roll our own, so to speak, however, I think that we should not put all of our eggs in one basket. In that regard, I think that once the beginning kinks are ironed out it will be a better thing and we should ultimately embrace these types of endeavors.

Let me say again, though I admire it, I'd never use this. I like to sleep soundly, as irrational as that may be.