The toleration of intolerance has always been a thorny philosophical problem.
The WSJ article is clearly written as an homage to The Onion.
Finally, San Francisco is not a big enough market to swing anything (or almost anything). California is, particularly if there are at least a few producer states whose sympathies lie in the general direction the CA is trying to push (e.g. with vehicle emissions).
https://www.wsj.com/articles/san-francisco-to-consider-toler...