it annoys me a lot: media appeals to personal responsibility a lot; people in my area disregards those who ostendebly cares for sustainability, saying they're weird as not following the herd, and "one single man can not switch the tide" attitude. which if you respond to like "why don't you do it too?" - they reply "others would reckon me weird"; so not "because that certain behaviur does not make sense". These people calims a heigher power, ie. government, should step in and regulate. The same people who gets utterly rebelious if they face a slightest little new regulation in any area.