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It's very much apples to goggles - google is gigantic, mature company with some problems and one that makes occasional missteps. It still makes many things people like, including truckfuls of money. 1997 Apple had a very enthusiastic userbase, small and dwindling market share, mostly terrible products and was teetering on the edge of extinction.


It's more how I feel about the SWE culture, not the company's fate. You're right that they're very different scenarios, including the fact that it's not 1997 anymore.


It's just a fundamentally different thing to be working for a company that is not a burning shipwreck. It influences culture and everything else much more strongly than some of the organizational parallels (although I think these are pretty weak as well). Imagine what working at Google would be like if Google was a losing search engine company.


Depends how it's losing. Could be like Yahoo! who just accepted its fate and sank as gracefully as possible, or could be like Apple who fought back.




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