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If I wanted tickets to blink182 I'd DDG blink182, which obviously has blink182.com as the top result.

I'd then click "book tickets". That might be a link to ticketmaster, but it could be a link to seetickets or any other ticket system.

If blink182 used seetickets, and I wanted to go to their concert, even if I went to ticketmaster, once I found that I couldn't buy a ticket, I'd go elsewhere.



If Blink182 used Seetickets they wouldn't be playing in any of those large venues and wouldn't be getting radio airtime plugging their tour.


So the ticketmaster product is better for the customer (blink182), doesn't mean there's no competition.




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