> what they are trying to do is not possible in a market without implementing strict rules
Then implement the strict rules!
> If you disallow scalpers somehow
Easy: tickets are non-transferrable. Names are printed on the tickets, and you present ID when attending the show. A looser alternative (since there are legitimate reasons why someone might want to give a ticket to someone else) is that tickets can only be re-sold at face value. Downside here is the only way to enforce that is digital-only tickets, but these days that's maybe not much of a problem.
> If you disallow scalpers somehow, you will sell out instantly and then only lucky fans get the service, rather than rich fans. Is that any better?
Yes, it's much better. Not perfect, but strictly better.
Your car analogy is not relevant, as it involves manufacturing. Concert ticket sales do not benefit from economies of scale in the same way.
Who are you suggesting should implement and enforce these rules?
And who determines what a fair ticket price is that will allow fans of all income levels to be able to afford it? If you really want to give poor people access to these cultural opportunities then I would imagine the price is going to have to be pretty low. I remember a $25 ticket being too expensive for me when I was broke. But with your system I would have been able to buy courtside tickets to the NBA finals for about $15? Nice!
This is a silly and frankly ungracious misreading. Nobody is saying that an artist shouldn't be able to price something however they'd like, to target whatever cohort they'd like to target. But if an artist wants to charge $X, a scalper who charges $X+$Y is an asshole, and cutting out those scalpers is a good thing.
Fair ticket lotteries for those willing to pay the artist's desired price are almost certainly the most fair, least evil way to do it.
I had the impression from you previous comments that you wanted the strict rules to prevent artists from maximizing ticket prices since the context is 'ordinary working class people can't afford a lot of concerts any more".
But if you are ok with artists setting high ticket prices as long as scalpers don't get any then I don't disagree.
The context that I am operating under "artists wanting to make things affordable for ordinary people, at their own expense no less, should not have to battle scalpers to make it happen".
Then implement the strict rules!
> If you disallow scalpers somehow
Easy: tickets are non-transferrable. Names are printed on the tickets, and you present ID when attending the show. A looser alternative (since there are legitimate reasons why someone might want to give a ticket to someone else) is that tickets can only be re-sold at face value. Downside here is the only way to enforce that is digital-only tickets, but these days that's maybe not much of a problem.
> If you disallow scalpers somehow, you will sell out instantly and then only lucky fans get the service, rather than rich fans. Is that any better?
Yes, it's much better. Not perfect, but strictly better.
Your car analogy is not relevant, as it involves manufacturing. Concert ticket sales do not benefit from economies of scale in the same way.