> If you disallow scalpers somehow, you will sell out instantly and then only lucky fans get the service, rather than rich fans. Is that any better?
The optimal solution is to give a quota for fan clubs and the rest away personalized in a fair lottery, while requiring proof that you can't attend for a valid reason (e.g. a doctor's note) to be eligible for a refund/swap.
The optimal solution is to give a quota for fan clubs and the rest away personalized in a fair lottery, while requiring proof that you can't attend for a valid reason (e.g. a doctor's note) to be eligible for a refund/swap.