yes, if you see a blog post from google that follows this title pattern and the text says what this does, it means there's an explicit acknowledgement that something serious wasn't working and the leadership decided to course-correct.
TF will continue to have a place at Google for prod work but its application base is going to continue to shrink. I'm just blown away they're rejiggering the distributed model again.
It's just that TensorFlow is big and bloated, has quite a few quirks and it's not the cool thing to use anymore so they're doing some work to address these issues. TensorFlow is still very popular and you can get work done with it.