You don't keep change in your car? What if you have to go through an unexpected toll? Or is that not a thing anymore (I haven't driven in a long time)?
you don't even need to keep change. aldi will spot you the quarter and never ask to be repaid. the point is you have to ask, which involves cooperation rather than entitlement.
the whole process is about selecting for clientele who are willing to recognize that they have some obligations as a customer to work with the model on an individual level if they want to maximize its effectiveness on a group level.
its just the same group psychology behind coupon clipping in a different disguise.
