My last communication to you was shortly after we launched the Download.com Installer in late summer. At that time I asked for patience as we began work to deliver a mutually beneficial model to market.
We are on the verge of fulfilling our vision of coming to market with an installer model that delivers files faster and more efficiently to users, while enabling developers to a) opt-in to the Installer, b) influence the offers tied to their files, c) gain reporting insight into the download funnel, and d) share in the revenue generated by the installer. However, due to some press that surfaced yesterday and the potential for subsequent misinformation, I am reaching out now to address that press and to provide a progress report on the upcoming launch:
First, on the press that surfaced yesterday: a developer expressed anger and frustration about our current model and how his file was being bundled. This was a mistake on our part and we apologize to the developer and user communities for the unrest it caused. As a rule, we do not bundle open source software and in addition to taking this developers file out of the installer flow, we have gone in and re-checked all open source files in our catalog. We take feedback from our developer & user communities very seriously and take pains to both act on it and respond in a timely manner.
With that, I want to share progress made thus far: This week we will launch the alpha phase of our new installer. This alpha phase is intended to test the tech and do QA, and will roll through the next few weeks to ensure that our installer is bug free. Between this week and the end of January we will be completing the necessary engineering and administrative work to roll out our beta, which will include a small group of developers who've agreed to participate in the beta launch. Our goal is to exit beta by end of February and have the necessary systems in place to enable opt-in, influence over advertising offers (for those offers that impact your product), download funnel reporting and revenue share back to you, the developers. In the weeks/months following the full release, we will continue to iterate on the model, adding more features to the Installer and bringing greater efficiency to our own download funnel (read: increased install conversion).
The initial feedback from developers on our new model has been very positive and we are excited to bring this to the broader community as soon as possible. More communication will follow as we move into Q1, and until then, thank you for continuing to work with Download.com.
Download.com Developer Community,
My last communication to you was shortly after we launched the Download.com Installer in late summer. At that time I asked for patience as we began work to deliver a mutually beneficial model to market.
We are on the verge of fulfilling our vision of coming to market with an installer model that delivers files faster and more efficiently to users, while enabling developers to a) opt-in to the Installer, b) influence the offers tied to their files, c) gain reporting insight into the download funnel, and d) share in the revenue generated by the installer. However, due to some press that surfaced yesterday and the potential for subsequent misinformation, I am reaching out now to address that press and to provide a progress report on the upcoming launch:
First, on the press that surfaced yesterday: a developer expressed anger and frustration about our current model and how his file was being bundled. This was a mistake on our part and we apologize to the developer and user communities for the unrest it caused. As a rule, we do not bundle open source software and in addition to taking this developers file out of the installer flow, we have gone in and re-checked all open source files in our catalog. We take feedback from our developer & user communities very seriously and take pains to both act on it and respond in a timely manner.
With that, I want to share progress made thus far: This week we will launch the alpha phase of our new installer. This alpha phase is intended to test the tech and do QA, and will roll through the next few weeks to ensure that our installer is bug free. Between this week and the end of January we will be completing the necessary engineering and administrative work to roll out our beta, which will include a small group of developers who've agreed to participate in the beta launch. Our goal is to exit beta by end of February and have the necessary systems in place to enable opt-in, influence over advertising offers (for those offers that impact your product), download funnel reporting and revenue share back to you, the developers. In the weeks/months following the full release, we will continue to iterate on the model, adding more features to the Installer and bringing greater efficiency to our own download funnel (read: increased install conversion). The initial feedback from developers on our new model has been very positive and we are excited to bring this to the broader community as soon as possible. More communication will follow as we move into Q1, and until then, thank you for continuing to work with Download.com.
Sincerely,
...