> outside of screwing over the content creator. You're visiting a site for content, and the one really getting paid is Brave
I really wish I had focused on subscription growth instead of ad growth when I was in the content business (I had a few sites over 1m uniques per day). There's just something to delivering something so valuable that readers are willing to pay for it. You end up being much more focused on quality instead of driving ad clicks and directing your readers off site. That said, times have changed a lot, and people now seem much more willing to pay than 10 years ago.
I really wish I had focused on subscription growth instead of ad growth when I was in the content business (I had a few sites over 1m uniques per day). There's just something to delivering something so valuable that readers are willing to pay for it. You end up being much more focused on quality instead of driving ad clicks and directing your readers off site. That said, times have changed a lot, and people now seem much more willing to pay than 10 years ago.