Sometimes news articles get details wrong. There are no screenshots and the blog post they link to doesn't say anything about putting those ads into web pages. Are you sure this isn't just a bad description of the program they have right now? https://brave.com/brave-ads/ https://support.brave.com/hc/en-us/articles/360026361072-Bra... "Rather than displaying Ads on web pages, Brave Ads appear as push notifications, as background images on the New Tab Page, or as items in the Brave News feed. "

The article literally says that they are testing a feature for a max of 1000 volunteers - which is wildly, categorically different than deploying to your entire userbase using an opt-out model.