1. Profile sync is client-side encrypted and doesn't require an account with anyone
2. Built in support for tor, ipfs, and webtorrent
3. Built in support for blocking social media embeds and tracking
4. Easier access to useful settings that would usually be buried in chrome
flags (disable drm, always show full url, etc..)
5. Mobile app has a way better UI for tabs
6. Built in ad, script, content, cookie, and fingerprint blocking
Why not just use Chromium directly if you're immediately shutting off those features?