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Because wearing Nike's doesn't visually highlight every person's shoes on the basketball court that doesn't have Nikes.



Sure they do; that’s what the big logo is for


They highlight themselves but they don't highlight other shoes in a negative light.


I’m not sure how you can reasonably argue that the chosen shade of green is a negative light on android texts. Any negativity is generated by the social systems interacting with it — the colors, and logos, just give enough information for those social systems to differentiate, and qualify, and judge your usage of, these objects.

Apple hasn’t done much of anything to say android texts are bad… they’ve just said they’re not iPhone texts (and iPhone—>iPhone has better texting). Everyone else came along and said android is for poor people, and used those green bubbles as a signal to act on — just the same as using the logo to judge your shoes.


Apple knew this would happen and promoted that social behavior on purpose.




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