> I mean, if 87% of teens own an iPhone, then that's very much by definition NOT luxury.
Yeah this is the point. Apple has a strong brand and pricing tactics that places itself as a high-end company. This branding works really well and Apple is perceived as luxury by many people, but the truth is that it creates consumer products and there's no luxury in that. If the iPhone was a luxury you wouldn't find it everywhere in almost all high schools. Luxury doesn't dominate a mass market.
Some tech guys seems to think that value comes solely by a sort of price/performance ratio. If you can get MORE POWER for less money then you are getting ripped off. The rest of the price is not justified, you aren't paying for anything else so you must be paying a luxury premium.
That's really a shallow way of analysing apple products. You pay more because the following is included: long time support (software updated and that continues to work without random behavior for 5yrs), really high quality control and higher quality components (no things that randomly stop to work after one or two years), great customer and tech support (yeah, non-tech people actually need it), seamless software integration, privacy and security guarantees. There are so much more things included in apple devices beside than tech specs and people find a lot of value in that.
Yeah this is the point. Apple has a strong brand and pricing tactics that places itself as a high-end company. This branding works really well and Apple is perceived as luxury by many people, but the truth is that it creates consumer products and there's no luxury in that. If the iPhone was a luxury you wouldn't find it everywhere in almost all high schools. Luxury doesn't dominate a mass market.
Some tech guys seems to think that value comes solely by a sort of price/performance ratio. If you can get MORE POWER for less money then you are getting ripped off. The rest of the price is not justified, you aren't paying for anything else so you must be paying a luxury premium. That's really a shallow way of analysing apple products. You pay more because the following is included: long time support (software updated and that continues to work without random behavior for 5yrs), really high quality control and higher quality components (no things that randomly stop to work after one or two years), great customer and tech support (yeah, non-tech people actually need it), seamless software integration, privacy and security guarantees. There are so much more things included in apple devices beside than tech specs and people find a lot of value in that.