If you'd like to clearly differentiate it from a more stringent definition of clickbait, I guess one could call it clickbait by omission.
It's like when you pretend to have thrown a nut to a squirrel, but in reality you just made a gesture. The squirrel will go look for the nut regardless. You not throwing a 'decoy' nut isn't the important part w.r.t. the desired outcome. You still 'baited' them.
If you'd like to clearly differentiate it from a more stringent definition of clickbait, I guess one could call it clickbait by omission.
It's like when you pretend to have thrown a nut to a squirrel, but in reality you just made a gesture. The squirrel will go look for the nut regardless. You not throwing a 'decoy' nut isn't the important part w.r.t. the desired outcome. You still 'baited' them.