This is funny, I recently created a new Tinder profile and for lack of inspiration I didn't fill anything in except some pictures. I'm getting a lot more swipes than when I nerded up my profile. Unfortunately, I'm looking for interesting conversation which 80% of pic-based 'swipes' don't really provide.
>After we got rid of the two scales, and replaced it with just one, we ran a direct experiment to confirm our hunch — that people just look at the picture. We took a small sample of users and half the time we showed them, we hid their profile text. That generated two independent sets of scores for each profile, one score for “the picture and the text together” and one for “the picture alone.” Here’s how they compare. Again, each dot is a user. Essentially, the text is less than 10% of what people think of you.