In a non-consumer company, where the engineers are not the end-users, there has to be someone who creates and keeps the vision alive.
And normally the product guy comes through after many years of engg. or engg + mktg experience.
In a non-consumer company, where the engineers are not the end-users, there has to be someone who creates and keeps the vision alive.
And normally the product guy comes through after many years of engg. or engg + mktg experience.