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people who can't / don't want to learn to create stuff directly.

That’s 99% of the people. I mean even to learn prompt engineering will probably be too much for majority of those 99% people, but it’s a huge step forward in user friendliness, compared to, say, photoshop.

”what itch does this scratch"?

How many people post pictures on social media? Many of those pictures are not personal, they show something pretty, cool, or interesting in some way. All of those people can potentially use image generators to achieve the same effect.




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