I guess cIQ represents a greater potential for malpractice. I know pretty much exactly what happens at zynga, and while I don't like it, its no worse than many other unhappy commercial practices.
What happens with the cIQ data is hidden from our view, and there is great potential for really bad stuff. However, like you say, it's a closed box. It could all be utterly innocent. Somehow though, I doubt it.
I guess cIQ represents a greater potential for malpractice. I know pretty much exactly what happens at zynga, and while I don't like it, its no worse than many other unhappy commercial practices.
What happens with the cIQ data is hidden from our view, and there is great potential for really bad stuff. However, like you say, it's a closed box. It could all be utterly innocent. Somehow though, I doubt it.