I chose Xero for a nonprofit whose books I keep. I had heard negative things about QuickBooks Online, but I also have qualms with Intuit over their tax shenanigans.

I do think Xero tends to overprioritize acquisition at the expense of providing a complete product to its users. Too many times, I have found some quirk or half-assed feature that Xero refuses to fix. That said, I have no doubt Intuit is worse at this.

If Your needs are simple, Xero works. But the moment you reach even slightly less than simple, you're going to need to work around quirks very quickly.