Your first sentence was my primary takeaway from this article. Rather than dealing with complexity, I feel like these ideas create more. Issue has already been taken with "overfetching is not an option". It certainly is an option, albeit a non-optimal one. In this business, non-optimal is probably optimal for now, for most of us.

I would like for there to be solutions to the problems identified in this article. I don't have them, and I also would like for the solutions to not be the ones laid out in this article. Better to build something new (?) than to put these band-aids on the existing framework.