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A lot of the crypto culture is IMO not counter-culture, but almost "hyper-culture". Crypto lives on hype. Most rhetoric used by the likes of Do Kwon is focused around building hype for their particular brand of crypto, hoping to entice other people to invest in it.

They may use some terminology that sounds similar to counter culture at face value (eg "stick it to the big banks!") but they aren't doing this in the counter culture mode of rejection, they are simply using it as a sales pitch towards moving more crypto.



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