Yes but likewise, the motives and their future intent is unknown by a sub optimal move. So in a sense, it is similar to bluffing when you don't know the actions of the other person, deception is required to make yourself unpredictable.
This is why playing against a maniac (seemingly random and not respecting bluffs or equity) is very difficult because if they get lucky enough times, they are able to "break the game" by getting the opponent to be extremely risk averse OR take on more risks.
I believe this is what Magnus is referring to, its that making yourself unpredictable by questionable moves and no longer playing in a way that has been taught.
For example the common strategy is to go all in with strong pairs like AA, KK but someone beats it with a totally random garbage hand (52o, 37o) and does so repeatedly, no theory can help you win against somebody who is just repeatedly lucky and brash.
No, this is not really what this is about. But the article is terrible in conveying this -- actually I find the comparison with poker to be very inept.
This is less about playing mindtricks and bluffing, but more 'mundane'.
I.e. a decent player will know all the good mainlines of popular openings, and end up in 'comfortable' positions (among other things due to computer analysis).
The metagame is to prepare a non-garbage sideline, that your opponent is not so familiar with. Nobody at a high rating plays 'questionable' variations on purpose, in order to bluff. The resulting positions would be much too punishing.
The article already mentions the cheating accusations surrounding Niemann so I won't touch on those, however there is an interesting example of him explaining this type of move in one of his post game interviews. The move is Qg3 from Alireza vs Niemann in the 2022 Sinquefield Cup.
Post-game thoughts from the players:
Inteviewer: "Let me pull you back; so you didn't understand the position, and so you still felt like you were scared to go into a piece-up situation?"
Alireza: "Yeah so, I just trusted him. (he shrugs) I just wanted to make a move.. and play a bit more you know (laughing)"
I think part of what frustrates (some) GMs about Niemann, is that he is playing like Kasparov and them from before supercomputers. Modern GMs think they all know everything, since they have so much computer training, so everyone is afraid to bluff, which means a bluffer can win again. The meta has cycled back.
This is why playing against a maniac (seemingly random and not respecting bluffs or equity) is very difficult because if they get lucky enough times, they are able to "break the game" by getting the opponent to be extremely risk averse OR take on more risks.
I believe this is what Magnus is referring to, its that making yourself unpredictable by questionable moves and no longer playing in a way that has been taught.
For example the common strategy is to go all in with strong pairs like AA, KK but someone beats it with a totally random garbage hand (52o, 37o) and does so repeatedly, no theory can help you win against somebody who is just repeatedly lucky and brash.