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Deep dive long form look at a bike shop owner who wove a fake life for online clout - even going so far as to have real clothing professionally made up for the fake team, fake sponsors.

Things escalate and he becomes CFO of a mining company based on falsified credentials, then he also goes on to present dubious claims of military experience, only to have it all unravel as people start paying attention to his Strava stats and asking questions.




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