But people do this all the time in other parts of their life as well.
They'll drive all over town just to save $20 off their grocery bill by using coupons.
But many won't spend 15 minutes haggling over the purchase of a car where you could gain thousands just by doing some research and getting the best deal for yourself. They'd rather just get the unpleasantess over with as quickly as possible.
The key, of course, is to enter markets where people value their time more than their money. As soon as you start dealing with customers who value their money more than their time, you've hit the treacherous shoals of business.
They'll drive all over town just to save $20 off their grocery bill by using coupons.
But many won't spend 15 minutes haggling over the purchase of a car where you could gain thousands just by doing some research and getting the best deal for yourself. They'd rather just get the unpleasantess over with as quickly as possible.
The key, of course, is to enter markets where people value their time more than their money. As soon as you start dealing with customers who value their money more than their time, you've hit the treacherous shoals of business.