Think of all the millions of articles that have been written about caffeine, stimulants, etc. That's all the frame of reference these journalists have, so they only look for information similar to things they already know about.
It takes decades and a multi-million dollar drug company marketing budget for a new idea in medicine to become widely familiar. Take, for example, the unique nature of SSRI anti-depressants vs the ones that came before. For years most people didn't get Prozac. Is it an upper? A downer? Like speed? Like heroin? Like Valium? Like benzos? It took forever for it to become widely understood that it was something all together different.
It takes decades and a multi-million dollar drug company marketing budget for a new idea in medicine to become widely familiar. Take, for example, the unique nature of SSRI anti-depressants vs the ones that came before. For years most people didn't get Prozac. Is it an upper? A downer? Like speed? Like heroin? Like Valium? Like benzos? It took forever for it to become widely understood that it was something all together different.