Yeah, last time I worked retail, our prices by default were 2x our cost.
People gasp when they hear that, but 2x wholesale doesn’t mean we were making bank. We were spending all that money on wages, utilities, the property itself, taxes, equipment, etc.
If people think that charging $20 for a $10 widget is too much, they can fly to Shenzhen and buy it for $10.
People gasp when they hear that, but 2x wholesale doesn’t mean we were making bank. We were spending all that money on wages, utilities, the property itself, taxes, equipment, etc.
If people think that charging $20 for a $10 widget is too much, they can fly to Shenzhen and buy it for $10.