This is actually true of many businesses/industries.
There was an article just like this about the clothing business, and how at the high price points the quality is equivalent - any price delta is due to branding.
Once you use the highest quality material, the highest quality stitching for the price point, well, you're stuck. That's when you sprinkle the magic fairy dust on it to raise the price, which usually consists of a nameplate or logo.
There was an article just like this about the clothing business, and how at the high price points the quality is equivalent - any price delta is due to branding.
Once you use the highest quality material, the highest quality stitching for the price point, well, you're stuck. That's when you sprinkle the magic fairy dust on it to raise the price, which usually consists of a nameplate or logo.