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That's an unfortunate name for a company...



Oh no, they very very very much lean in to it.


From the home page:

> Yes, that is our name. Shih-tah. It's a proud German name, host to a long line of audio engineers who slaved away in crumbling Teutonic fortresses as lightning lashed the dark lands outside, working to perfect the best amplification devices in the world...

> Or, well, no. Yep, Schiit is our name, and it's pronounced, well, like "hey man, that's some really good Schiit!" And now that we have your attention...

I'd not heard of them before, they look great.


I’ve been running one of their Jotenheim headphone amps/dacs for years. Killer gear, and not just “for the money”.


They sell branded toilet paper: https://www.schiit.com/products/toilet-paper




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