From my comprehension of Mad Men? You hire a PR firm to convince those investors and decision people, to sell them an idea instead of KPIs.
It can go both ways, of course: Mad Men is full of examples of stupid business ideas that went spectacularly wrong. And while it wasn’t the focus of Mad Men, the real world is full of examples of business that went the metrics way and were successful.
But IMHO, if I was the CEO of a social media company, I sure wouldn’t focus on A/B testing and engagement metrics.
It can go both ways, of course: Mad Men is full of examples of stupid business ideas that went spectacularly wrong. And while it wasn’t the focus of Mad Men, the real world is full of examples of business that went the metrics way and were successful.
But IMHO, if I was the CEO of a social media company, I sure wouldn’t focus on A/B testing and engagement metrics.