It happened right as they started deprioritizing news, which included every legitimate media outlet that adults tend to read—including non-political publications.

Also my friends basically all stopped posting anything in 2020.

So what's left is nothing but dumb memes. Half are about dogs (okay, I do like dogs, but these are just stupid). The other half are Lord of the Rings, which I have never expressed interest in, but must be in a lookalike audience for people who do.