Marketing firms are already aware of this and they use what is called "organic" marketing. This means the accounts will post all over the website generically so it seems at a glance to be an actual person. I imagine it can still be detected with some kind of heuristic, but its a classic arms race between spam and detecting spam.
My guess is that such posts can be identified by lack of depth and few or no mention of negative aspects of the product. Even the happiest customer will have a gripe or two, even if it’s minor.
Thank you for this. I wish more people would suggest solutions instead of just being a Debbie Downer constantly and crying about how the system can be gamed therefore it's all futile. We didn't create technologies we have today because people sat on a chair and kept pointing at the flaws without trying to make improvements.
