This sounds like the kind of measure the EU could pass and enshrine as an example for the rest of the free world.
The idea of specifying "bad actors" is a little suspect but is already how the system works implicitly (and explicitly)... Requiring fair email delivery from standards-compliant businesses with a clear path to escalation at the government level might be amazing.
For all of GDPR's warts and criticisms it's almost surely a net positive for consumers, so maybe this could be another piece of legislation in the same vein.
Of course I'm not so naive (or rather I'm too cynical) to believe that governments are simply doing the bidding of the people, but I don't think I mind them mining this new revenue stream a bit in an enemy-of-my-enemy-is-my-friend kind of way.
