> interestingly, they didn't seem to be any less effective for people who disliked ads
Well, if people who dislike ads install AdBlock, ads are very ineffective for them, but stats don't tell that because impressions are not even counted...
I find the ratio that only one person in "hundreds of highly proficient people" installs an ad blocker hard to believe, though.
Well, if people who dislike ads install AdBlock, ads are very ineffective for them, but stats don't tell that because impressions are not even counted...
No, this was a survey - they went and actually talked to the people. Even some people who said they disliked ads said they had bought things after being exposed to them via an ad (and the proportion of people who bought was roughly the same for those who liked and those who disliked ads)
I find the ratio that only one person in "hundreds of highly proficient people" installs an ad blocker hard to believe, though.
shrug. Do you read Reddit by any chance? I've noticed that there seems to be a high correlation of AdBlock users and Reddit readers (and believe it or not, most people - even highly technical people - don't read Reddit).
Well, if people who dislike ads install AdBlock, ads are very ineffective for them, but stats don't tell that because impressions are not even counted...
I find the ratio that only one person in "hundreds of highly proficient people" installs an ad blocker hard to believe, though.