Wow, that's a very valuable insight! Do you need a %0.2 CTR in order to switch to CPM (e.g.: is it disabled before that?) or is it that your bids will not be as good if you don't have at least that high a CTR?
Every time I experiment with adwords, something in their policies seems to drive me off (last time it was that I couldn't use the terms "iPhone" or "iPad" in the ad, even though we have a legal license from Apple to use them.
This time, the costs seem really high the ads don't seem to run often, and I'm getting outbid even on terms where no ads show up when I do searches.
Between google having a mysterious cut, and taking on the roll of "optimizing" the experience, they make it very opaque for people who aren't add placement pros to use their service... and very hard to make it cost effective, which means, we don't use it. A real shame.
CPM might make adwords viable again...we still have the incentive to produce a good add to get more clicks for our Mille.
If your ads aren't showing up for certain word choices, you might want to rethink the type of words you're using to ensure that Google knows your content is appropriate.
Every time I experiment with adwords, something in their policies seems to drive me off (last time it was that I couldn't use the terms "iPhone" or "iPad" in the ad, even though we have a legal license from Apple to use them.
This time, the costs seem really high the ads don't seem to run often, and I'm getting outbid even on terms where no ads show up when I do searches.
Between google having a mysterious cut, and taking on the roll of "optimizing" the experience, they make it very opaque for people who aren't add placement pros to use their service... and very hard to make it cost effective, which means, we don't use it. A real shame.
CPM might make adwords viable again...we still have the incentive to produce a good add to get more clicks for our Mille.