This is the kind of attitude that's bad for the Internet overall. Take someone like me, I probably spend more online than most 'casual' users. Yet I use noscript and adblock, so I don't see any ads or SEO crap. I spend money wisely on sites that deserve it by providing good content. The SEO people lose out on the bigger share of the pie, and instead they all go 'dark side' over trying to get as much of the tiny slice as they can.