This is at least a productive comment. It's the review stars that bother you? If he took the review stars off, replaced them with some other element, you'd be fine with the ad?
I'm never a fan of advertorials, despite their occasional efficacy, because I think they devalue their surroundings. I'm particularly bothered by then when substantial effort is made to make it difficult for even keen-eyed observers to recognize their existence.
If he took the review stars off, replaced them with some other element, you'd be fine with the ad?
Actually, yes.
I was looking at the ad and trying to figure out what bothered me about it. I know on an intellectual level that this isn't very different from what Google does yet the ad here slightly offended me in a way that Google SERPs do not.
I think removing the phony star ratings would have made it more palatable (to me, at least).
