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1. Older audiences have more money and spend more of it.

2. There’s only 68 million Gen Z compared to 72 million Millenials.

3. You keep a franchise alive and healthy by protecting the core IP and making the fans happy not by alienating them and making terrible renditions of the story. If you do that then all you have left is a name that is increasingly associated with bad writing and acting and eventually it becomes a joke that no one will turn out for.



> Older audiences have more money and spend more of it.

And one way to make them spend that money is to target their kids, which is much more easier to do so ...


see everything star trek after star trek enterprise




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