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They did learn their lesson. The marketing name for USB4 cables are simply

USB4® 20Gbps

and

USB4® 40Gbps

https://www.usb.org/sites/default/files/usb4_language_produc...

These version numbers are internal.

Products will be called USB4® 80Gbps.




Little good it did with USB-C. They have a similar language guidelines for USB-C – https://www.usb.org/sites/default/files/usb_type-c_language_...


Nothing this simple, no.


The old marketing names assume a user can understand the difference between Full Speed, High Speed and Super Speed without prior knowledge, and that is somehow easier than... numbers.




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