Google Cloud by now brings in almost as much as YouTube ads.[1]
Notably up 39.4% year-on-year for 6 months ending 2022-06-30.
Google Advertising is up "only" 15% the same period.
Assuming consistent growth rate (big BIG assumption, but Google has not reported a broken out Cloud revenue forever) then Google Cloud revenue will exceed their ads revenue in ~11 years.
And I believe that the market is there for the trend to continue, even if AWS and Azure continue taking most of the pie. In fact it's possible that ads revenue could decrease.
Google Advertising is up "only" 15% the same period.
Assuming consistent growth rate (big BIG assumption, but Google has not reported a broken out Cloud revenue forever) then Google Cloud revenue will exceed their ads revenue in ~11 years.
And I believe that the market is there for the trend to continue, even if AWS and Azure continue taking most of the pie. In fact it's possible that ads revenue could decrease.
[1] https://abc.xyz/investor/static/pdf/20220726_alphabet_10Q.pd..., page 11.