I think it may just be taking advantage of the lose monetary policy of the last decade plus. It's easier to justify one-shots, experiments, or new product searches when loans are cheap and aplenty. The money spigot has dried up and you either adapt or die.
Snapchat just recently had its first ever profitable quarter, 2021Q4, since going public. That's a bad look, I also doubt this story will hardly be unique in the upcoming year (more tech layoffs from "unicorns").
